During the MAX 2010 conference, it was clear that Adobe was shifting its focus from Flash Player to HTML producing tools. At that conference, the announcement about the acquisition of Day Software was made without much fanfare. Oh well, it’s just another Content Management System (CMS). But after seeing an impressive demo of the release today of CQ5 (a part of Customer Experience Management Platform), I can attest - this is not yet another CMS. It really puts the marketing department of your organization in the driver’s seat when it comes to creating a Web site for promoting your products.

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