Adobe said Tuesday during its earnings call that it’s buying publicly held Utah-based Omniture for ~$1.8 billion cash. It’s not your most instantly intuitive acquisition ever and it’s costing a pretty penny at that. Adobe didn’t explain to its own people where the web researcher fit. Omniture, whose 5,000 clients include Disney, Apple, GM, Wal-Mart and Time Warner, is a web traffic analysis ISV and will apparently let the media folk and designers who use, say, Adobe’s Flash widgetry and its all-important but poorly selling, recession-hit Creative Suite see how effective their work is. It expects its addressable market to expand to marketing types

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