Today, the world of consumer bookselling is characterized by two polarized business models: Bricks and Clicks – physical retail bookstores and virtual online webstores. The future of consumer bookselling depends on breaking down this polarization and creating a new hybrid business model that exploits combinatorial innovation – the combination of existing concepts and technologies to deliver a business model breakthrough. My aim here is to offer one view of the future of consumer bookselling by considering some key issues and outlining a set of synergistic technologies, then presenting a new business model based on the concept of a “Contentstore”.

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