On Wednesday, Adobe announced it was going to buy Day Software, another WCM manufacturer based in Basel, Switzerland, who uses the same technology foundation as Magnolia. As an initiator of the JCR standard and main contributor to Jackrabbit (the JCR reference implementation), Day is certainly important for the JCR ecosystem. Let's have a look at the possible implications of the deal for Magnolia. Adobe bought Omniture not even a year ago for 1.2B$, which was/is the leader in web analytics. With Day's CQ (their CMS), Adobe now has the final part in their portfolio to create, analyze and publish content. (I couldn't find out yet what part "Adobe Publish" plays. Seems to be an SaaS platform, so probably not competing with CQ.)

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