Back in April, Google announced that they were adding a new signal to their ranking algorithm – speed. I have been told recently that web page sizes are no longer as important because many people have high speed internet connections. Google has found in their tests that the slower a site loads, the less time people stay on that site. So, even if all your customers have DSL or better connections, they still will benefit from a fast site. And you will benefit from happier customers. One way to speed up your site is by having the web server compress the files before delivering them. This can reduce load times significantly.

How to Speed Up Your Web Pages

• How to Compress Websites with Gzip Compression
• Speeding Up Your Web Page
• White Space in HTML Can Slow Your Pages
• Remove Comments from HTML to Speed Download Time

Speed Up Your Sites by Compressing the Files originally appeared on About.com Web Design / HTML on Tuesday, August 31st, 2010 at 05:57:36.

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