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The Skinny on Analytics
Information services businesses are grappling with an increasingly common problem that is all the more critical to them. The very business that they’re in – information delivery – has become harder and more expensive while the demand for it is growing on an exponential basis. TransUnion is a case in point. This world leader in providing businesses and consumers with credit information services lets individuals monitor their credit and gain access to reports and credit scores. For businesses, TransUnion offers comprehensive data and advanced analytics that allow them to market financial services, including credit cards, to customers based on complex credit criteria, risk scores and decision levels.
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