In the case of Ulitzer, as a writer I am focused on getting readers from within an existing audience. There are already thousands of readers coming to the Ulitzer site, so if they are interested in my topics such as marketing, they will find my articles as well as others. Ulitzer allows the writer the ability to set up a feed coming from another site, so it can be a write once, publish twice strategy. You just have to give Ulitzer a few hours to upload a new article you wrote on a different site. You still have to go back into that article even after it has been posted and assign it to topics and tags. This is part of the administration of your stories which is under the manage stories menu.

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