Blogs are relatively new, if you consider the mass of the population. At a cocktail party less than a year ago someone I was talking to from the financial industry (a stockbroker) told me, "You know there is something called a ‘blog' and people who write blogs are called bloggers?" I said yes I know. Today, the mass of the population knows "blogging" as their Facebook pages, and 99.999% of the blogs being written are never read by anyone except the blogger's family and friends. This means two things. Not everyone has to write a book, sing, or blog. The ones who have something to say in their blogs will evolve into more professional platforms. The social media platforms that do not exist today will be created to serve the professional community of writers and bloggers.

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